So, after a week of discussing and dissecting and analysing, what would be a good way to sum up and answer how artists could survive the music industry today? Well, the first thing to be clear about is that fans need more incentive than ever to buy recorded music, whether it be through a bundle [...]
Posted on October 9th, 2009 by Max
Filed under: How Do Artists Survive The Music Industry? | No Comments »
So far this week, I’ve talked about the value of music, bundles to entice customers, and successful uses of social networking. There are, however, a couple of other areas that are quite crucial. I was meant to talk about labels yesterday but because of other things (read that as finishing university work at the last [...]
Posted on October 9th, 2009 by Max
Filed under: How Do Artists Survive The Music Industry? | No Comments »
When people look back at this decade in the history of the Internet (because it’s inevitable that someone will have time to document it all), they’ll look back to social networks a lot. The rise of these networks has been virtually unstoppable and we’re all registered with at least one of them, whether it’s trying [...]
Posted on October 7th, 2009 by Max
Filed under: How Do Artists Survive The Music Industry? | No Comments »
Since the release of In Rainbows as a ‘discbox’, most of the major acts in the world have been offering collectable boxset versions of their albums with a ton of goodies. I’d like to think most people who read this have been tempted by some tempting bundle offer that a band has offered them, or [...]
Posted on October 7th, 2009 by Max
Filed under: How Do Artists Survive The Music Industry? | No Comments »
One of the big debates in the industry has been the very simplistic question of how much music is worth in an age where everything you want can either be streamed on Spotify and/or downloaded illegally on peer-to-peer networks. In the last few years especially, music fans have become disillusioned with the sometimes outrageous prices [...]
Posted on October 6th, 2009 by Max
Filed under: How Do Artists Survive The Music Industry? | No Comments »
